Shodeinde is featured as the lead in Range Rover’s ‘The City That Shaped Me’ campaign, tied to their new Evoque model - directed by Boo George, in collaboration with M&C Saatchi, Accenture Song & Jaguar Land Rover.

The Global Campaign has been rolled out across billboards internationally.

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Lecture Theatre, First Floor, Design Centre East

​Guest speakers: Mimi Shodeinde of Miminat Designs and Alex Holloway and Na Li of Holloway Li Chair: Ben Spriggs, editor-in-chief, ELLE Decoration

A new generation of design studios is creating highly original global projects, across retail, hotels and homes, with an emphasis on craftsmanship, material innovation, sustainability and storytelling. Get personal insights from two exciting young practices and discover how their diverse backgrounds and creative processes are shaping their approach, dovetailing an artistic aesthetic with architectural discipline to achieve astonishing results.

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Mimi Shodeinde's work will be featured in an upcoming book, celebrating the best international design by Women around the world. The book has been written by Dr. Jane Hall, and it set to be released in September 2021.

​The most comprehensive, fully illustrated book on women designers ever published – a celebration of more than 200 women product designers from the early twentieth century to the present day

​Phaidon is the premier global publisher of the creative arts. They work with the world's most influential authors to produce innovative books on art, photography, design, architecture, fashion, food, and travel, and illustrated books for children. Phaidon has a long and distinguished history as an art-book publisher with over 1,500 titles in print.

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Wallpaper* and American Hardwood Export Council (AHEC) present Discovered, a new project to support and promote the work of 20 next generation designers from 16 countries, in partnership with The Design Museum. Selected from Wallpaper’s annual Graduate Directories and through AHEC’s own network, the designers have worked alongside design mentors and AHEC’s global manufacturing partners to develop a new object made from a choice of three sustainable hardwoods.

Howard Desk by Mimi Shodeinde

Woods: American red oak, soft maple

The pandemic world is all about newness, observes Shodeinde: new dangers, new ways of interacting, living and working. ‘In designing furniture for this new paradigm,’ she says, ‘we should lean into the familiar, the comforting, we should seek freedom, connection, stability and strength.’ These qualities are to be found in her design: a solid desk whose light forms contrasts with the rigorous construction and the weight of the wood. The designer looked at a vast pool of cultural references, from the compositions of British sculptor Barbara Hepworth to the modernist architectures of Lina Bo Bardi, and the aerodynamics of flight (pilot Howard Hughes inspired the name of the piece): these influences converged into a sinuous silhouette, a design that challenges the familiar but also offers a sense of safety.

Exploring the themes of femininity and craftsmanship, Roksanda collaborates with two exciting female British makers for London Craft Week 2020.

​British Artist and Ceramic sculptor Emily Buck brings her unique and elegant hand-built stoneware sculptures to Roksanda’s flagship store in Mayfair. Each unique stoneware sculpture is made by hand from raw materials, reinterpreting ancient forms for a modern audience and setting women and the vessel in the title role.

​British Nigerian artist and designer Mimi Shodeinde introduces her fluid, functional art pieces that draw on her diverse influences and background to manipulate the use of space through both form and placement. Using a palette of material, textures and surfaces, sculptural forms are cultivated, using traditional methods of construction and craft

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